Today, girl in red progressed to a leader in queer indie music, the LGBTQ community, and generally became an icon for a whole generation embracing vulnerability.
The latest single, Serotonin, co-produced by Billie Eilish’s producer FINNEAS, consolidates her standing. For the first time, girl in red flirts with rap. “When I figured out how to do this rappy part of Serotonin, I was like, this is the best shit that has ever happened to me,” she says.
Although the new single is moving away from the lo-fi bedroom pop, the signature guitar sound remains. And while the style seems changed, her songwriting remains uncompromisingly honest. Serotonin is an inner dialogue with her mental health, a rough journey into Ulven’s psyche: “I’m running low on serotonin, chemical imbalance got me twisting things. Stabilize with medicine, there is no death to these feelings.”